The connected golf ecosystem
Golf works better when everything connects
Course Operations is live now. It gives golf facilities one place to run reservations, sales, customers, staff, and reporting while DogLeg builds the wider connected golf ecosystem.
Why DogLeg Digital
Technology built like a true business partnership
What partnership means here
We believe golf businesses deserve a partner that listens, communicates clearly, protects what they have built, and works every day to help them earn more.
Everyone has a place in what comes next
Operators, staff, golfers, coaches, vendors, associations, investors, and communities all deserve to benefit from a better connected game.
Earn more and keep more
DogLeg is designed to create more bookings, memberships, events, retail, services, and repeat business while improving the economics behind every payment.
Your inventory stays yours
We will not take, trade, or control tee times as payment. Courses keep control of their inventory, pricing, and customer relationships.
Start with the challenge, not the pitch
Product and support conversations begin by understanding the problem, the people affected, and what a useful outcome looks like.
Tell you what is live, next, and not ready
We communicate openly about capabilities, limitations, pricing, product status, and the roadmap so businesses can make informed decisions.
Build with golf, not around it
Feedback from across the golf community shapes what we prioritize, improve, and create next.
Protect the value you create
Your customer relationships, operating data, inventory, and business decisions remain yours. DogLeg exists to strengthen them, not stand between them.
Show up when there is work to do
Customer support should listen, follow through, and stay accountable. A real partner does not appear only when the bill is due.
The DogLeg ecosystem
The whole golf world, in one connected view
Explore every part of golf and see how the people, businesses, services, and products connect across the game.
LiveComing soonFuture ecosystem
DOGLEGDIGITALDogLeg Digital connects every part of the game. Select a group to explore the people, businesses, and services within it.
Explore the ecosystem
One connected view of the entire game
Choose a group to see the audiences, businesses, organizations, and services within it. Every area has its own needs and a role in creating value for the rest of golf.
PLAYERS & COMMUNITIES
Every golfer and every pathway into the game
Help more people discover golf, belong in it, and stay connected to the people and places that make it meaningful.
FACILITIES & OPERATIONS
Where golf is played, hosted, and operated
Give every kind of golf facility better tools, clearer visibility, stronger customer relationships, and more ways to grow revenue.
COACHING & PERFORMANCE
Instruction, development, health, and equipment
Connect players with the experts, programs, equipment, and insight that help them improve and enjoy the game more.
COMPETITION & EVENTS
Organized play and the moments built around it
Make leagues, tournaments, outings, and sponsored events easier to create, operate, discover, and grow.
COURSE CARE & GUESTS
The teams caring for the property and experience
Support the people and workflows that shape course conditions, pace, hospitality, and every part of the guest experience.
COMMERCE & SERVICES
The products and partners that power the game
Help golf businesses find trusted solutions while giving brands, vendors, and specialists better ways to reach the right customers.
MEDIA, TRAVEL & LIFESTYLE
How golf is discovered, shared, and experienced
Connect stories, destinations, experiences, and audiences so golf can reach farther and create more reasons to participate.
INDUSTRY, EDUCATION & CAPITAL
The institutions and investment behind golf’s future
Connect knowledge, careers, research, leadership, and capital with the people and ideas moving the game forward.
Payments powered by Helcim
Better payment economics as your business grows
DogLeg connects operations with transparent payment processing from Helcim, showing the card network's wholesale cost and Helcim's margin separately so golf businesses can understand what they pay.
Explore Helcim payment processing ↗See both parts of the rate
Your statement separates the card network's wholesale charge from Helcim's published processing margin.
From 0.40% down to 0.15%
Helcim automatically lowers its margin for payments made in person from 0.40% + 8¢ to as little as 0.15% + 6¢ as qualifying volume grows.
No monthly Helcim account fee
No monthly account, setup, PCI compliance, statement, or cancellation fees from Helcim.
1.83% + 8¢
Helcim's current example for a common card on a $300 transaction. Actual totals vary by card and transaction.
DogLeg software subscriptions are separate from payment processing charges. Rates, eligibility, hardware, card network costs, and program terms are set by Helcim and may change.
Products and services
Technology and expertise for better golf businesses
Explore DogLeg products for connected golf operations and services that help businesses solve challenges, grow revenue, and create new opportunities.
Course Operations
A connected operating system for the clubhouse, first tee, pro shop, and back office.
- Tee sheet and booking
- Point of sale and payments
- Memberships and customer records
- Revenue and operating intelligence
Golf Consulting Services
Implementation support led by experienced golf operators from platform selection through launch.
- Data readiness and migration planning
- Configuration, testing, and staff training
- Launch and stabilization support
- Annual operational review
Indoor & Simulator Operations
Run bays, bookings, guests, memberships, events, and daily operations from one place.
- Bay scheduling and flexible rates
- Memberships, lessons, leagues, and events
- Point of sale and customer records
Driving Range Operations
Run buckets, bays, lessons, groups, and range care from one place.
- Bucket sales and timed bays
- Lessons, clinics, camps, and groups
- Range care and supported connections
Multi Course Operations
Manage several courses through one connected operating view.
- Move between courses from one account
- Portfolio visibility and reporting
- Course level roles and controls
Mixed Facilities
Connect courses, simulators, and driving ranges at the same location.
- Shared customers and staff
- Shared point of sale and reporting
- Distinct activity rules and balances
Golf Apparel Production and Sourcing
Product development, sourcing, sampling, and production support with a partner in the United States.
- Merchandise and material sourcing
- Sampling and supplier coordination
- Production and delivery planning
Virtual Pro Shop
A planned online extension of a course's physical pro shop, managed by DogLeg.
- DogLeg runs the virtual storefront
- Course-approved merchandise
- Production and fulfillment support
DogLeg Golfer App
Your connected home for discovering, booking, playing, tracking, improving, and enjoying more of golf.
- Find and book places to play
- Keep your rounds, progress, and golf relationships connected
- Access Social, rewards, services, and experiences
DogLeg Social
Watch golf videos, follow creators, share your game, and stay connected.
- Short clips and full golf videos
- Creator discovery, following, and publishing
- Live golf, stories, challenges, and community
Vendor Portal
Connect golf businesses with relevant vendors, services, and expertise.
- Find providers around real business needs
- Build stronger industry relationships
- Reach more of the golf market
DogLeg Travel
Bring golfers, groups, courses, destinations, and travel partners together.
- Connect more of the golf trip
- Support golfers and travel partners
- Build stronger destination relationships
Golf Community Portal
Give golf communities a dedicated place to interact, communicate, and stay involved.
- Support many kinds of golf communities
- Dedicated space for women’s golf
- Programs, events, conversations, and resources
Where do you fit in the ecosystem?
Tell us about your business, your role in golf, and the problems you want technology to solve.