Keep the course brand at the center
The course approves how its identity and artwork appear on merchandise.
Targeting Late Q1 2027
Extend your physical pro shop beyond the clubhouse
Virtual Pro Shop is planned as an online store operated by DogLeg for participating golf courses.
The model
Add an online storefront without another daily operation
The Virtual Pro Shop extends the course's retail presence online while DogLeg handles the storefront, production, fulfillment, and customer delivery.
Start with the course and its audience
DogLeg works with the course to define the storefront, approved products, and launch requirements.
Products are made when ordered
Merchandise is produced after a customer places an order instead of requiring the course to manage stock.
Shipped directly to the customer
DogLeg operates the store and coordinates production, packing, shipping, and customer delivery.
BUILT FOR COURSES
A managed extension of the pro shop
DogLeg plans to handle the virtual storefront, production, packing, shipping, reporting, and customer delivery. Final responsibilities and launch requirements will be documented before release.
Read the FAQ →Interested in extending your pro shop online?
Tell us about your course, your current retail operation, and what you would want from a virtual storefront.