October 26, 2026 — DogLeg Digital, Inc. and Tech2Turf LLC today announced a strategic collaboration bringing together DogLeg’s connected golf platform and Tech2Turf’s independent facility advisory expertise to help golf businesses make informed decisions, strengthen operations, and pursue growth.
DogLeg Digital is building a connected ecosystem for golf course operators, golfers, vendors, brands, instructors, and other businesses serving the game. Its platform spans facility operations, golfer engagement, discovery, and commerce, with an emphasis on helping courses preserve their customer relationships, retain control of their data, and adopt technology around their business needs.
Tech2Turf helps golf facility owners and operators evaluate their businesses and turn priorities into practical plans. Its services encompass strategy and risk, facility and infrastructure planning, operations and implementation, growth and performance, and the evaluation and rollout of technology and vendor solutions.
The collaboration establishes a framework for the companies to coordinate when a facility’s needs call for both technology and operational guidance. Areas of coordination can include assessing business requirements, planning technology adoption, preparing workflows and staff, supporting implementation, and evaluating performance following operational changes.
“Golf businesses need technology that connects the different parts of their operation and creates value for the people they serve,” said Ryan Drumheller, Co-Founder of DogLeg Digital. “Tech2Turf brings an operator’s perspective to the decisions surrounding that technology. Together, we can help facilities connect what they want to accomplish with a practical plan for getting there.”
The relationship recognizes that technology decisions reach beyond software selection. Changes to booking, payments, retail, memberships, marketing, and customer engagement can affect staffing, processes, investment priorities, and the guest experience. The companies intend to coordinate around those considerations while maintaining clear responsibility for their respective products and services.
“A facility’s priorities should drive its technology and investment decisions,” said Adam Hensley, Co-Founder of Tech2Turf. “Our work starts with understanding the business, its risks, and its opportunities. When DogLeg fits those needs, this collaboration gives us a way to coordinate the technology with the operational work needed to support it.”
The collaboration is non-exclusive. Tech2Turf remains independent in its recommendations and receives no referral fees from DogLeg for recommending its software. Facilities select and contract separately for the products and services appropriate to their needs.
For more information, visit DogLeg Digital or Tech2Turf.
About DogLeg Digital
DogLeg Digital is developing a connected golf ecosystem serving course operators, golfers, vendors, brands, and businesses across the game. Its platform brings together tools for facility management, customer engagement, discovery, and commerce, supporting the connections between how golf businesses operate and how golfers find, experience, and participate in the game.
About Tech2Turf
Tech2Turf is an independent, operator-led golf facility advisory firm helping owners and operators make informed decisions about strategy, risk, facilities, operations, and performance. The firm supports clients through assessment, planning, implementation, and ongoing improvement, with recommendations grounded in each facility’s needs.
Media contacts
Co-Founder, DogLeg Digital
ryan@doglegdigital.comAdam Hensley
Co-Founder, Tech2Turf
adam.hensley@tech2turf.com